Wednesday, 08 February 2017 04:55

What is PPC?The Importance of Pay Per Click (PPC)

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What is PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine\'s sponsored links when someone searches on a keyword that is related to their business offering.

The Importance of Pay Per Click (PPC)

Many sites are built but not many sites get significant traffic. It is a difficult chore to get your site noticed, even if you are providing a valuable service. There is considerable effort and cost that goes into Search Engine Optimization (SEO) and rightfully so. If you can dial up the magic combination that gets your site organic traffic from a search engine, your site can flourish. SEO takes time. For one, it takes time for your site to be indexed. Another reason is that new sites generally suffer in things like Page Rank and length of time being indexed so it won’t rank high overall. This is where Pay Per Click comes in. PPC through sites like Google will bring people to your site based on keywords that you choose immediately. It can kickstart your site into overdrive as soon as your campaign starts. The best things about PPC are:

Many people make the mistake of not trying PPC because of the cost. The truth is that it can be very inexpensive to try and if you get success from it, it pays for itself. In some ways, it is more cost effective than many SEO programs that you see pitched all over the internet. Paying someone a lot of money for SEO doesn’t necessarily mean you will see returns from it. PPC is sure to bring people to your site and if you pick the right keywords, it will be people ready to buy your product or service. PPC is a bit of a puzzle to do correctly though. You have to figure out a budget per day, what keywords you want to use, and what is the best way to optimize your budget. 

If you don’t know where to start on a PPC campaign, find a good consultant (maybe someone like NewSouth Interactive). A good consultant will help you setup a campaign and start attracting people to your site.

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