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Wednesday, 16 August 2017 05:52

mCommerce: A Key To Success Of Modern Businesses

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To experience business growth, business owners can choose to optimize their businesses using smartphones. Making businesses available on mobile reaches a larger customer base at a faster pace because of its easy accessibility and wider user connect. Smartphones provide complete access and round-the-clock customer contact to ensure business success in the cutthroat business world. Incredible features like live chats, one-click calling, catalogues, discounts, offers and help-desk in mobile applications help business owners offer better shopping experiences to customers. Users get their desired information easily on their phone which, in turn, helps in increase in the conversion rate. The in-app payment feature provides a great opportunity for personalized and premium offerings along with attractive discounts. Users can make purchases by paying through Google Wallet (Android) and Apple Pay (iOS). They can also use their mobile banking apps to make the purchase in the mCommerce app. In addition, now that mobile has become a digital wallet, the in-app payment feature offers a prepaid account which is debited with every single purchase. This feature enhances the user experience and ensures that your business achieves a greater conversion rate.

Mobile Image Recognition (MIR): MIR is a great tool to bridge the gap between the virtual and real worlds with the use of snaps. MIR functions as window shopping for the real world from the virtual world. Customers can click pictures of a product while on the go anytime and feed the picture into an application with MIR features. The feature enables the app to recognize the product and display the best deals offered by various retailers online.

Augmented Reality: Makes the user experience more immersing and interactive. Implementing augmented reality in mobile apps is a great choice because users can try out products virtually on their smartphones and snap the products before purchasing them. This brings in more interest in buyers to buy products in an interactive mCommerce app, which in turn results in higher sales and conversions.

source : https://innoppl.com/blog/mcommerce-a-key-to-success-of-modern-businesses/

Read 1024 times Last modified on Wednesday, 13 June 2018 11:06

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